Combining Surface Organometallic Chemistry with rigorous olefin purification protocol allows evaluating and comparing the intrinsic activities of Mo and W olefin metathesis catalysts towards different types of olefin substrates. While well‐defined silica‐supported Mo and W imido‐alkylidenes show very similar activities in metathesis of internal olefins, Mo catalysts systematically outperform their W analogs in metathesis of terminal olefins, consistent with the formation of stable unsubstituted W metallacyclobutanes in the presence of ethylene. However, Mo catalysts are more prone to induce olefin isomerization, in particular when ethylene is present, probably because of their propensity to undergo more easily reduction processes.