The combination of less than perfectly mobile resources (human and other), pervasive urbanization trends with potentially significant (positive and negative) externalities, and an environment of fiscal restraint suggests the need for more effective rural development and policy. In contrast to historical sectoral or fad‐based policies, place‐based rural development programs and policies focus on rural populations in the context of a realistic assessment of the opportunities and constraints they face. Among the most promising opportunities are 1) improving integration (possibly through connective infrastructure) with urban economies in order to access agglomeration economies, 2) enhancing rural amenities, and 3) increasing entrepreneurial capacity.