Norcross and Karpiak (2012) provide a wealth of data showing recent trends in Division 12 membership. This article provides some new data suggesting that the Division's “market share” of clinical psychologists is eroding and that the current membership of Division 12 does not adequately reflect the changing demographics in the field. In order for the division to remain a vital and viable presence within the field, I suggest that the Society of Clinical Psychology will need to intensify our efforts to recruit and retain a population of younger, more diverse, and more practice‐oriented graduate students and early career psychologists. Specific recruitment and retention initiatives are proposed, some of which are new, others of which would extend existing programs within the Division.