Infants can imitate a novel action sequence from television and picture books, yet there has been no direct comparison of infants’ imitation from the 2 types of media. Varying the narrative cues available during the demonstration and test, the current experiments measured 18‐ and 24‐month‐olds’ imitation from television and picture books. Infants imitated from both media types when full narrative cues (Experiment 1; N = 76) or empty, meaningless narration (Experiment 2; N = 135) accompanied the demonstrations, but they imitated more from television than books. In Experiment 3 (N = 27), infants imitated from a book based on narration alone, without the presence of pictures. These results are discussed in relation to age‐related changes in cognitive flexibility and infants’ emerging symbolic understanding.