This paper considers the issue of labor and labor regimes in China from a micro angle. It aims at identifying how individuals in today’s China relate to work and labor after the « thirty glorious years » of booming economic growth. The analysis of changing attitudes to work and labor takes up the notion of strategy, considering that individuals in a given social environment have the capacity to promote their own personal interests and take action to increase their gains or benefits. Listening to the discourse of a group of white-class workers, the Chinese capitalism ethos appears to be close to how social scientists have described Western capitalism, wherein employees are autonomous, flexible, creative and individualistic. At the same time, this survey shows that, beyond complying with this ethos, individuals are able to make choices. The white-collar workers we met set down clear requirements when it comes to choosing a job. Employment should advance their personal development, but should not be to the detriment of other aspects of their lives. In today’s China, while industrial workers are fighting for decent salaries after decades of marginalization, white-collar workers are also making new demands of their employees in terms of the quality of their jobs and lives.