Heat and mass transfer effects in the three-dimensional mixed convection flow of a viscoelastic fluid with internal heat source/sink and chemical reaction have been investigated in the present work. The flow generation is because of an exponentially stretching surface. Magnetic field normal to the direction of flow is considered. Convective conditions at the surface are also encountered. Appropriate similarity transformations are utilized to reduce the boundary layer partial differential equations into the ordinary differential equations. The homotopy analysis method is used to develop the solution expressions. Impacts of different controlling parameters such as ratio parameter, Hartman number, internal heat source/sink, chemical reaction, mixed convection, concentration buoyancy parameter and Biot numbers on the velocity, temperature and concentration profiles are analyzed. The local Nusselt and Sherwood numbers are sketched and examined.