India passed the Geographical Indications of Goods (Registration & Protection) Act, 1999 in compliance with the Trade Related Aspects of Intellectual Property Rights (TRIPs) Agreement under the World Trade Organisation (WTO) Agreements which concluded in 1995. Article 22 of the TRIPs Agreement defines Geographical Indication as “the indications which identify a good as originating in the territory of a Member, or a region or locality in that territory, where a given quality, reputation or other characteristic of the good is essentially attributable to its geographical origin”. Many developing countries like India has enacted legislation for greater and stronger protection of GI in order to uplift the economic condition of the poor people those who contribute to many key products of export. Since the Act has been passed 15 years back and India registered its first GI, Darjeeling tea in 2004, the total registrations now have reached to 227 in number. The present paper re-examines the challenges ahead in implementation of the Act and to suggest further amendments to the Act for better protection to Indian indigenous knowledge and reputation of products originating from India. It also tries to identify what is further required to reap the benefits of registration and problematic areas like who can be a right applicant of a GI application, Part-B registration of beneficiaries, marketing of GI products, maintaining quality of the product and counterfeiting and enforcement mechanism. It is argued that India requires a coordinated effort of Central and State Governments, proprietors of GI and beneficiaries to protect and promote Indian GIs in future.