Pile foundations are often subjected to lateral loads due to various forces on variety of structures like high rise buildings, transmission towers, power stations, offshore structures and highway structures. In the present study, a series of laboratory 1-g model test has been carried out on a single instrumented model pile embedded in soft clay (Consistency index Ic = 0.42) with different slopes (1V:1H, 1V:2H, 1V:3H and 1V:5H) and embedment length to diameter ratio (L/D = 20, 25 and 30). From the experimental results, new non-dimensional p–y curves (where p is the static soil reaction and y is the pile deflection) due to lateral static loading were developed. Also, effect of slope angles on proposed p–y curves was studied.