Smart fluids are the fluids whose properties can be changed by applying an electric or a magnetic field. Such type of fluid finds tremendous applications in electronic devices, semi-active dampers, magnetic resonance imaging, in space craft propulsion and many more. This communication addresses water based magneto ferrofluid striking at a stretching surface in an oblique manner. In order to present physically realistic analysis, viscosity is assumed to be dependent upon temperature as well as volume fraction of magnetite nanoparticle. The flow governing problem is altered into nonlinear coupled system of ordinary differential equations via scaling transformation which is then solved numerically by means of Runge–kutta Fehlberg scheme. Impact of sundry parameters such as magnetic field parameter, nanoparticle volume fraction, heat generation parameter and variable viscosity parameter on velocity and temperature profile of magneto ferrofluid is presented graphically and discussed in a physical manner. Practical measures of interest namely skin friction and heat flux at the surface are computed. Streamline patterns are traced out to examine the flow pattern. It is found that skin friction and rate of heat transfer at the wall enhances by strengthening the applied magnetic field. Local heat flux can also be enhanced with increasing the volume fraction of magnetite nanoparticles.