Journal of the Academy of Marketing Science > 2017 > 45 > 4 > 453-458
Source
Identifiers
journal ISSN : | 0092-0703 |
journal e-ISSN : | 1552-7824 |
DOI | 10.1007/s11747-016-0496-3 |
Journal of the Academy of Marketing Science > 2017 > 45 > 4 > 453-458
journal ISSN : | 0092-0703 |
journal e-ISSN : | 1552-7824 |
DOI | 10.1007/s11747-016-0496-3 |