Journal of the Academy of Marketing Science > 2016 > 44 > 1 > 1-4
Source
Identifiers
journal ISSN : | 0092-0703 |
journal e-ISSN : | 1552-7824 |
DOI | 10.1007/s11747-015-0465-2 |
Journal of the Academy of Marketing Science > 2016 > 44 > 1 > 1-4
journal ISSN : | 0092-0703 |
journal e-ISSN : | 1552-7824 |
DOI | 10.1007/s11747-015-0465-2 |