Journal of the Academy of Marketing Science > 2016 > 44 > 3 > 376-396
Source
Abstract
Identifiers
journal ISSN : | 0092-0703 |
journal e-ISSN : | 1552-7824 |
DOI | 10.1007/s11747-014-0417-2 |
Journal of the Academy of Marketing Science > 2016 > 44 > 3 > 376-396
journal ISSN : | 0092-0703 |
journal e-ISSN : | 1552-7824 |
DOI | 10.1007/s11747-014-0417-2 |