Sea level rise (SLR) and storm surge have significant impacts on tourism properties and activities in the low-lying coastal region. Coastal tourism in Zhejiang Province, China, is physically and socioeconomically susceptible to the flood risk posed by accelerated SLR and intensified storm surge. In this paper, within a scenario design of SLR and storm surge, a GIS-based dataset of major coastal tourist attractions in coastal Zhejiang is created to assess their potential flood risk by using a simple inundation model and a risk matrix. It is estimated that only two resorts would be directly flooded by a SLR of 1–2 m, but extensive inundation of coastal tourism communities may occur during low-frequency surges, especially after adding predicted 1-m SLR. The risk assessment further shows that a majority of the exposed sites is subject to moderate and low risk at current state but would be at higher (moderate and high)-risk categories in the future. In the long term, a combination of adaption measures is presented for policy-makers and other stakeholders for sustainable flood risk management in coastal tourism destinations.