We propose and demonstrate a laser frequency stabilization scheme which generates a dispersion-like tunable Doppler-free dichroic lock (TDFDL) signal. This signal offers a wide tuning range for lock point (i.e. zero-crossing) without compromising on the slope of the locking signal. The method involves measurement of magnetically induced dichroism in an atomic vapour for a weak probe laser beam in the presence of a counter-propagating strong pump laser beam. A simple model is presented to explain the basic principles of this method to generate the TDFDL signal. The spectral shift in the locking signal is achieved by tuning the frequency of the pump beam. The TDFDL signal is shown to be useful for locking the frequency of a cooling laser used for magneto-optical trap (MOT) for 87 Rb atoms.