Conventional outdoor dynamic and indoor steady-state experiments have certain limitations in regard to investigating the evaporative cooling performance of porous building materials. The present study investigated the evaporative cooling performance of a porous building material using a special wind tunnel apparatus. First, the composition and control principles of the wind tunnel environment control system were elucidated. Then, the meteorological environment on a typical summer day in Guangzhou was reproduced in the wind tunnel and the evaporation process and thermal parameters of specimens composed of a porous building material were continuously measured. Finally, the experimental results were analysed to evaluate the accuracy of the wind tunnel environment control system, the heat budget of the external surface of the specimens and the total thermal resistance of the specimens and its uncertainty. The analysis results indicated that the normalized root-mean-square error between the measured value of each environmental parameter in the wind tunnel test section and the corresponding value input into the environment control system was <4%, indicating that the wind tunnel apparatus had relatively high accuracy in reproducing outdoor meteorological environments. In addition, the wet specimen could cumulatively consume approximately 80% of the shortwave radiation heat during the day, thereby reducing the temperature of the external surface and the heat flow on the internal surface of the specimen. Compared to the dry specimen, the total thermal resistance of the wet specimen was approximately doubled, indicating that the evaporation process of the porous building material could significantly improve the thermal insulation performance of the specimen.