In this paper, the functioning of dew-point cooler is improved in terms of its thermal effectiveness. For this reason, a heat and mass exchanger has been designed by using a counter-flow pattern incorporating Maisotsenko cycle (M-cycle) having effective absorbing material called Kraft paper on wet channel side and improved width to height ratio. Experimentation has been performed under various inlet air working parameters such as humidity, velocity and temperature in addition with changing feed water temperature. The results from the experiments specify that the dew-point and the wet-bulb effectiveness is achieved between 67–87 % and 104–120 % respectively. Analysis is performed with temperature variation between 25 and 45 °C at different absolute humidity levels ranging from 14.4 to 18 g/kg, while the inlet air velocity is varied between 0.88 and 1.50 m/s. Thus, the working ability of the improved design has been found 5 % more effective in terms of wet bulb effectiveness as compared to previous counter-flow designs.