Colonial constructions of the Muslim image have affected Muslim–Christian relations in the Philippines for centuries. Spanish colonizers used the term “Moro” as a derogatory term for Muslims and portrayed them in negative terms mainly because of their resistance to Spanish colonial rule and Christianity. The succeeding American administrators perpetuated the negative Muslim image through their description of Muslims in their reports and in cartoons published in the American print media. Both colonizers viewed Filipinos primarily in terms of their religious identification, and through their campaigns against the Moros, have influenced the thinking and attitudes of Christian Filipinos towards Muslim Filipinos. In recent times, ethnic Filipino Muslims have appropriated the term Moro to symbolize instead their determination to chart their destiny as a nation and their rich political and cultural heritage. This recasting of the Moro image is reflected in contemporary Muslim writings in both print and electronic media. This paper argues that the remaking of the Moro image challenges colonial misrepresentations, constitutes a redefinition of ethnic Muslim identity, and appeals to the sense of unity of Muslims.