Journal of the Academy of Marketing Science > 1996 > 24 > 2 > 171-183
Source
Identifiers
journal ISSN : | 0092-0703 |
journal e-ISSN : | 1552-7824 |
DOI | 10.1177/0092070396242007 |
Journal of the Academy of Marketing Science > 1996 > 24 > 2 > 171-183
journal ISSN : | 0092-0703 |
journal e-ISSN : | 1552-7824 |
DOI | 10.1177/0092070396242007 |