International Series in Quantitative Marketing > Marketing Research and Modeling: Progress and Prospects > Conjoint Analysis > 201-214
Source
Abstract
Identifiers
series ISSN : | 0923-6716 |
book ISBN : | 978-0-387-24308-5 |
book e-ISBN : | 978-0-387-28692-1 |
DOI | 10.1007/978-0-387-28692-1_9 |