Phenotypic plasticity has long been suggested to facilitate biological invasions in changing environments, allowing a species to maintain a good ecophysiological performance. High-mountain habitats have been particularly useful for evaluation of the relative importance of environmental conditions in the colonization and invasion process, because they have heterogeneous and stressful climatic conditions, inducing photoinhibition. Light intensity is one of the most changing conditions along altitudinal gradients, showing more variability in higher altitudes. In this study, we analyzed the plasticity in photoprotective strategies and performance of the invasive Taraxacum officinale. Additionally, we tested whether higher plasticity enhances competitive ability in an alpine environment We conducted an experiment to evaluate plasticity with a second generation (F2) of T. officinale individuals from 1,600 to 3,600 m, in a greenhouse with variation in light intensity. Treatments consisted of transferring 120 individuals from each altitude to two conditions of light intensity. We then recorded concentrations of photoprotection pigment, de-epoxidation state of the xanthophyll cycle, foliar angles, photochemical efficiency by fluorescence of photosystem II, total dry biomass and flower production. Additionally, we compared plasticity in both photoprotective and performance traits between T. officinale and the co-occurring native species Hypochaeris thrincioides. Finally, we performed a manipulative experiment under two light regimes in order to assess the competitive outcome between the invasive T. officinale and the native H. thrincioides. Individuals from higher altitude showed significantly greater plasticity than individuals from lower altitude. Similarly, individuals under high light intensity showed higher levels of photoprotective pigments, biomass and flower production. On the other hand, the invasive plant species showed significantly greater plasticity than the co-occurring native species, and a strong negative impact on the biomass of the native plant. Phenotypic plasticity seems to be a successful strategy in T. officinale to compete with native species and may be positively associated with the success of invasions, being greater in individuals from more heterogeneous and stressful environments.