Journal of the Academy of Marketing Science > 1998 > 26 > 2 > 153-162
Source
Identifiers
journal ISSN : | 0092-0703 |
journal e-ISSN : | 1552-7824 |
DOI | 10.1177/0092070398262006 |
Journal of the Academy of Marketing Science > 1998 > 26 > 2 > 153-162
journal ISSN : | 0092-0703 |
journal e-ISSN : | 1552-7824 |
DOI | 10.1177/0092070398262006 |