Moving contact problems in a viscoelastic body with a rigidindentor are often seen in an industrial field. An evaluation of thetime-temperature-dependent stress and strain behavior around a contactregion is required in order to make clear the fundamental mechanism ofthe local fracture and wear on the contact surface of the viscoelasticbody under moving loads with dry friction. No analyses have yet beenpublished about the stress/strain of the viscoelastic moving contactproblem with the dry friction using both an experimental and a numericalmethod. The authors discuss an experimental and a numerical model forthe analysis of not only the viscoelastic stress and strain, but alsodeformations, taking into consideration the dry friction. Animage-processing-aided photoviscoelastic technique is applied foranalyzing the principal stress and strain behavior near the contactregion. Also, a two-dimensional plane stress model which consists of aviscoelastic strip and a rigid sliding cylinder is adopted in a finiteelement analysis of the same problem. The time-dependent stress andstrain and the coefficient of dry friction are successfully evaluated byexperimental and numerical methods.