Abstract. Let . Let be a continuous increasing function defined on , for which and is a decreasing function of t. Let be a norm on , and let , , denote the corresponding metric, and Hausdorff and packing measures, respectively. We characterize those functions such that the corresponding Hausdorff or packing measure scales with exponent by showing it must be of the form , where L is slowly varying. We also show that for continuous increasing functions and defined on , for which , is either trivially true or false: we show that if , then for a constant c, where is the Lebesgue measure on .