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We explore how to cool collective atomic excitations in an optically-driven three-level atomic ensemble, which may be described by a model of two coupled harmonic oscillators (HOs) with a time-dependent coupling. Moreover, the model of two coupled HOs is further generalized to address the resolved sideband cooling issues, where the lower-frequency HO can be cooled whenever the cooling process dominates over the heating one during the sideband transitions. Unusually, due to the absence of the heating process, the optimal result for cooling collective excitations in an atomic ensemble could break the standard resolved sideband cooling limit for general models of two coupled HOs.