Sustainability has been the subject of prolonged debate within both academic and mainstream literature, rendered all the more heated because many of the disagreements come down to deep differences in values. These "value wars'' play out in decisions made about issues ranging from development and investment to livelihoods and agriculture. Using rural communities as the context for discussion, this article proposes new directions for this contested concept, based on the life code of values. These life values ground sustainability in a multi-scalar web of everyday acts of human community. From this life-values perspective, compound terms such as sustainable agriculture and sustainable rural communities gain new meaning and offer the potential for the basis of a rural renaissance.