An expedient high performance liquid chromatography (HPLC) method was developed for the quantitative analysis of environmental estrogenic isoflavonoids, particularly (S)-equol, in red clover fed ewes. We report here the phytoestrogen analysis of red clover silage and the serum of ewes fed with this feed. Ewes received daily 10.5 g of formononetin on average from red clover silage. In the serum samples a major part of formononetin had been metabolised to equol (average 7.7 μg ml−1). According to chiral HPLC analysis, the equol present in the serum of ewes was solely of the (S)-form. We also demonstrate the presence of the metabolite O-demethylangolensin (O-DMA) in ovine serum.