Abstract.We use variational methods to study obstacle problems for geometrically exact (Cosserat) theories for the planar deformation of nonlinearly elastic rods. These rods can suffer flexure, extension, and shear. There is a marked difference between the behavior of a shearable and an unshearable rod. The set of admissible deformations is not convex, because of the exact geometry used. We first investigate the fundamental question of describing contact forces, which we necessarily treat as vectorvalued Borel measures. Moreover, we introduce techniques for describing point obstacles. Then we prove existence for a very large class of problems. Finally, using nonsmooth analysis for handling the obstacle, we show that the EulerLagrange equations are satisfied almost everywhere. These equations provide very detailed structural information about the contact forces.