Considering that agile methodologies, in focus Framework SCRUM, are always more popular for Development Software Companies, and noticing that the mentioned companies cannot always apply every characteristics of the framework, this paper presents an application of methodologies from the Verbal Decision Analysis (VDA) framework to generate a rank of the SCRUM characteristics to be applied in a company. The paper consists on an application of a questionnaire for a group of experienced ScrumMasters and considers the elicitation of preferences of a decision maker for creating the final rank of alternative. The methodology from VDA framework selected to be applied for ranking the alternatives was ZAPROS-LM. The final rank of alternatives indicates a list of SCRUM practices, from the more preferable to less preferable one, according to the decision maker responses.