Village elections have been implemented throughout China for more than a decade. Much improvement has been made in the institutionalization of village elections. However, village election is widely viewed as producing little effect on village governance. What has been perceived as electoral achievement has yet to be translated into improving the way villages are governed. Why has village election remained largely irrelevant to effective village self-government? This paper intends to answer the question by examining some causal factors responsible for ineffective village governance. Specifically, this paper looks at the dysfunctional village governance structure, township re-assertiveness over villages, and the village dual-leadership factor. This paper proposes a new governing model that incorporates major village players to ensure that village elections will lead to effective village governance in the countryside.