Journal of the Academy of Marketing Science > 2014 > 42 > 1 > 24-26
Source
Abstract
Identifiers
journal ISSN : | 0092-0703 |
journal e-ISSN : | 1552-7824 |
DOI | 10.1007/s11747-013-0351-8 |
Journal of the Academy of Marketing Science > 2014 > 42 > 1 > 24-26
journal ISSN : | 0092-0703 |
journal e-ISSN : | 1552-7824 |
DOI | 10.1007/s11747-013-0351-8 |