The increasing numbers of thermal management problems in the various electronic and computing equipments, emphasize the need of effective cooling systems. Although attachment of extended surfaces (fins) is the most proposed way to enhance the heat transfer rate but sometimes addition of fins may deteriorate the heat transfer rate. So, it becomes imperative to optimize the control parameters for maximum heat transfer enhancement. Numerous experimental investigations reveal the Rayleigh number, fin height, and fin spacing are the major influencing design parameters that affect the system performance. Determination of optimum parameters depends on the proper selection of suitable design of experiments at the product development phase. This paper compares and contrasts the general full factorial design approach with Taguchi’s design of experiments used for determination of optimum parametric design. These statistical approaches have been applied to the results of an experimental parametric study conducted to investigate the effect of influencing parameters on free convective heat transfer from triangular fin arrays in a horizontally oriented rectangular enclosure.