The Single Market Act sets out a clear plan for the EU and its Member States: to reinvigorate and modernise the Single Market. The Services Directive has to achieve its potential and requires full implementation and the promotion of its opportunities. The goods market needs discriminatory practices to be rooted out. Modernising public procurement will drive cross-border transactions, innovation and small enterprise participation. The Digital Single Market should cut costs and enhance competition. It needs secure online payments and a better supply chain. Consumers want trusted offers, clear rights and redress, secure personal data and consistent laws. Single Market completion must become a rolling political project, and a ‘reboot’ should be strongly promoted on its twentieth anniversary.