This paper presents an approach that uses geo-temporal media tagging and Web 2.0 ratings to demonstrate the true potential of location-based applications for the tourism and heritage industries. It presents a framework, associated services and a general user workflow, which will allow end-users to automatically retrieve additional information about objects they capture with their GNSS-enabled mobile device, document their route, exchange and acquire geo-based information, connect with peer visitors and receive route recommendations. It provides therefore a new, integrated scenario for accessing on-the-spot information about objects having a cultural value and supporting users on the move to share and retrieve personalised information regarding cultural attractions and routes, all with one click.