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This research proposes a roadmap for investor-centric strategies to mutual fund firms in India for expanding their client base consists of current and potential investors. Based on the responses of 800 investors collected under a perception survey, using discriminant function analysis, the study works out the sustainable marketing mix variables that impel innovation in product design and distribution...
This paper briefly maps the existing policies on clean cooking fuel and examines the achievements to increase the coverage of clean energy for cooking in India and emphasizes the need to go beyond the ‘price’ and ‘income’ criteria in targeting universal access to clean fuel for cooking. By undertaking a comparative analysis of cooking fuel use patterns across two states, differentiated in terms of...
A large number of microfinance impact assessment studies were conducted in different parts of the world in last two decades, but most of the impact assessment methods were put to questions. There were methodological concerns associated with both external validation and internal validation. Many microfinance impact assessment studies have suffered from issues related to counterfactual selection, project/programme...
Critiquing character projections of women in Indian advertising has been one of the major areas of the content focus for research analysts in the domain of marketing and consumer behavior. Often these criticisms demonstrate the concerns that feminists have vociferously expressed regarding the flawed presentations of gender equations. Though there has been some revolutionary revamping of image attempted...
Increased integration and competitiveness in today’s fast paced world has led to an amalgamation of people, processes and places. Such engrained integration diminishes both geographical and time-based boundaries. People across different age groups, ethnicity, culture, origin and professions work 24 × 7 and hardly get time for self-analysis, to introspect on thoughts about their existence, purpose...
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