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Using a random sample consisting of hundreds of companies worldwide, we are testing the impact on company performance of investing in big data projects targeted on three major business domains (namely, customer interface, company supply chain and competitors). The performance test relies on a so-called trans-logarithmic production function, allowing for a more direct test of the complementarity between...
We collect big data use cases for a representative sample of telecom companies worldwide and observe a wide and skewed distribution of big data returns, with a few companies reporting large impact for a long tail of telecom companies with limited returns. Using a joint model of adoption and returns to adoption, we find that the skewness of the distribution arises from a few telecom companies being...
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