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A series of studies demonstrate that consumers have fairness judgments about the retailer’s price which will impact their shopping decisions. Thus, it is necessary for the retailer to take consumers’ fairness concerns into account when setting his pricing policies. We assume that when the retailer’s price is lower than a consumer’s justice reference price, the consumer is likely to sense a positive...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.