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The purpose of the study was to investigate male college students in the southeastern United States to identify factors associated with consumer masculinity behavior. The variables of self-esteem and media significance were tested as possible predictors of consumer masculinity behavior. A total of 219 surveys were used as the sample for this study. Pearson correlation analysis tested relationships...
Research on objectification theory (Fredrickson and Roberts in Psychology of Women Quarterly 21:173–206, 1997) has demonstrated relations among self-objectification, body shame, and negative health outcomes. Less research has focused on the relation of self-objectification to indicators of well-being. We examined associations among self-objectification, body shame, and two indicators of well-being...
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