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This paper proposes an approach denoted visual conjoint analysis (VCA). Conjoint analysis is commonly used in marketing to understand consumers’ decision criteria, particularly why consumers prefer and select certain products and their variations. Yet, little efforts have been made to provide visual means for exploring and visualizing preferences and utilities of consumers. In this paper, we propose...
The innovation process cannot be completed independently. Research on the national innovation system (NIS) has attracted considerable attention. Such research reveals that it is critically important to understand that the operation of the NIS is both multi-stage and multi-dimensional, and ultimately shows its results in terms of national economic performance. From the multi-stage efficiency perspective,...
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