Marketing Letters
Marketing Letters > 1997 > 8 > 2 > 239-250
Marketing Letters > 1997 > 8 > 2 > 193-204
Marketing Letters > 1997 > 8 > 2 > 217-228
Marketing Letters > 1997 > 8 > 2 > 153-165
Marketing Letters > 1997 > 8 > 2 > 205-216
Marketing Letters > 1997 > 8 > 2 > 183-191
Marketing Letters > 1997 > 8 > 2 > 229-238
Marketing Letters > 1997 > 8 > 2 > 167-181