Physical Culture and Sport. Studies and Research > 2020 > 87 > 1 > 46-55
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journal ISSN : | 1899-4849 |
DOI | 10.2478/pcssr-2020-0018 |
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Bibliography
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Adamson, A. P. (2006). Brand simple. Palgrave MacMillan.
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Arai, A., Ko, Y. J., & Ross, S. (2014). Branding athletes: Exploration and conceptualization of athlete brand image. Sport Management Review, 17(2), 97–106. DOI: https://doi.org/10.1016/j.smr.2013.04.003
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Bykowski, S. (2007). Analiza medialna marki na przykładzie piłkarskiej reprezentacji Polski /Media analysis of the brand on the example of Polish National Football Team/. In H. Mruk (Ed.), Marketingowe zarządzanie sportem /Marketing sport management/. Poznań: Sport & Business Foundation.