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Background. Nowadays cooperation, interaction and dialogue with the target group seem to be more important than simple customer orientation. Such amendments reflect marketing management and require the reevaluation of communication role. Research aims. Article is an attempt to systematize marketing concept focal points and milestones: from the product-centric, through customer-oriented, till value-driven...
Background. Nowadays many research results in management are not able to be compared to one another. Scientists seem to build isolated ontologies, use incompatible research methods and draw conclusions which are at least neutral to each other. Thus, a new methodological approach could allow us to overcome these obstacles. Research aims. The goal of this paper is to make a contribution to a methodology...
Background. Customer satisfaction, in many cases affected by trust, is critical to the postconsumption intention and is regarded as the key success factor of sales in general and electronic commerce websites in particular. However few studies indicate clearly the determinants and especially their influential strengths on online customer satisfaction in emerging markets. Research aims. This study investigates...
Background. Consumer engagement with brands in social media has become an increasingly important challenge for companies to create and to measure. Building fan engagement with brands turns out to be one of the most important promotional objectives for social media, and a preferred brand performance indicator. Despite a growing demand, it has received little academic consideration and there exists...
Background. The changes in the process of communication that have been observed in recent years have forced companies to look for alternative solutions enabling them to reach a customer. A contemporary consumer does expect to get reliable opinions, recommenda-tions and relations based on mutual trust. Therefore, using external blogs in a commercial way is an area of growing interest. Research aims...
Background. The phenomenon of managerialism is more and more frequently observed inhealth care institutions that previously were public in most countries. It is based on introducingprofessional management into hospitals, economization of measures, competitiveness,privatization and service contracting. The introduced solutions are transferred from theprivate sector, however, it is not entirely clear...
Background. The initiation of social responsibility on the part of a company – according to which corporations integrate social and environmental exercises in their business activity – has gained more publicity recently, so the CSR has become common knowledge. However, the CSR which was created in the interest of sustainable development is not exclusively the privilege of the organizational environment...
Background. Some Polish hospitals are in a good financial position but others are not, eventhough they are of a similar size according to their budgets, the number and structure ofspecialists and type of society they serve. Furthermore, it is difficult to find the factors responsiblefor their different financial standing. To investigate deeper the dissimilarities thatmight exist, the author hypothesizes...
Background. Customer satisfaction, in many cases affected by trust, is critical to the postconsumption intention and is regarded as the key success factor of sales in general and electronic commerce websites in particular. However few studies indicate clearly the determinants and especially their influential strengths on online customer satisfaction in emerging markets. Research aims. This study investigates...
Background. The present publication takes up the problem of the popularity of the tendencyto motivate information technology specialists by means of beyond-pay elements of theirremuneration. The problem is discussed from the perspective of an economic crisis. Thepaper contains a review of literature concerned with various aspects of the investigatedquestion. The paper tries to shed a new light on...
Background. Consumer engagement with brands in social media has become an increasinglyimportant challenge for companies to create and to measure. Building fan engagement withbrands turns out to be one of the most important promotional objectives for social media,and a preferred brand performance indicator. Despite a growing demand, it has receivedlittle academic consideration and there exists no universally...
Background. The changes in the process of communication that have been observed inrecent years have forced companies to look for alternative solutions enabling them to reacha customer. A contemporary consumer does expect to get reliable opinions, recommendationsand relations based on mutual trust. Therefore, using external blogs in a commercialway is an area of growing interest.Research aims. The...
Background. The initiation of social responsibility on the part of a company according towhich corporations integrate social and environmental exercises in their business activity has gained more publicity recently, so the CSR has become common knowledge. However,the CSR which was created in the interest of sustainable development is not exclusively theprivilege of the organizational environment....
Background. Some Polish hospitals are in a good financial position but others are not, even though they are of a similar size according to their budgets, the number and structure of specialists and type of society they serve. Furthermore, it is difficult to find the factors responsible for their different financial standing. To investigate deeper the dissimilarities that might exist, the author hypothesizes...
Background. The article discusses the problem of making effective restructuring measures,which at times of dynamic and turbulent changes, including those caused by the economiccrisis, are considered an important element in achieving and maintaining a strong competitiveposition. This issue particularly affects Polish enterprises that are forced, beyond competingin local markets, to adapt to the new...
Background. China is one of the most attractive investment destinations for the biggest global automotive players, and Lean Manufacturing (LM) is their most established business improvement methodology enhancing the automotive industry's performance. Despite intensive investments in LM, the automotive industry is still not able to employ Lean philosophy effectively at Chinese locations. Research aims...
Background. The beginning of the twenty-first century has been characterized by the crisis in a lot of enterprises caused mainly by a strong technocratic paradigm (instrumental rationality) existing in the world of business. Within that model of management one absolutizes the role of mathematics in building business strategies, instead of focusing on good leadership in one’s enterprise in order to...
Background. The article discusses the problem of making effective restructuring measures, which at times of dynamic and turbulent changes, including those caused by the economic crisis, are considered an important element in achieving and maintaining a strong competitive position. This issue particularly affects Polish enterprises that are forced, beyond competing in local markets, to adapt to the...
Background. The phenomenon of managerialism is more and more frequently observed in health care institutions that previously were public in most countries. It is based on introducing professional management into hospitals, economization of measures, competitiveness, privatization and service contracting. The introduced solutions are transferred from the private sector, however, it is not entirely...
Background. The present publication takes up the problem of the popularity of the tendency to motivate information technology specialists by means of beyond-pay elements of their remuneration. The problem is discussed from the perspective of an economic crisis. The paper contains a review of literature concerned with various aspects of the investigated question. The paper tries to shed a new light...
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THE PARTICULAR CONTRIBUTION OF THESE RESULTS SHOWS THAT DISTRIBUTIVE FAIRNESS, CUSTOMER INTERFACE QUALITY, PERCEIVED SECURITY, PERCEIVED USEFULNESS AND TRUST ARE SIGNIFICANT PREDICTORS OF MCUSTOMER SATISFACTION
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