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The aim of this article is to present the innovations and various systems that generate innovation and which influence the situation of small and medium-sized enterprises (SMEs) in the tourism industry from the context of globalization and the emerging threats crisis. The paper presents selected generated innovation systems as a cluster, a regional network of innovative, regional innovation systems...
The aim of this article is analysis of deciding factors of partnership between the entities on the market of tourist services, it presents importance of trust between firms as the factor to relationship development, although it is not strong point of current cooperation in the analysed market. The important factors of partnerships are: transparency of principles of cooperation between analysed entities,...
The objective of this paper is to identify possibilities for tourist company client reorientation by means of modern technologies implementation, and also to provide empirical verification of the current application scope regarding these technologies. The research, performed by means of diagnostic survey, was conducted in April and May 2011 in a group of over 100 people representing clients of Rainbow...
In every field of the economy there is now the aspiration for building strong brands. In tourism, which is specific, they are attributed not only to the products and the tourist companies, but also more and more often to the reception areas. The aim of the paper is to show how such special place branding of one of the most popular tourism destina-tions in Poland – Krakow – is seen amongst visitors...
Developing and maintaining the competitive advantages of tourism enterprises based on their innovative activity is fundamental for successful functioning in the tourism economy based on knowledge. At the same time, the scientific discussion about innovation in tourism is focused on problems concerning sources of innovations, their design and implementation, while the issue of capturing value from...
The aim of this study is to systematize the approaches to the issues of risk and uncertainty, both in crisis management as well as in risk management. This analysis tries to explain problems of risks and uncertainties, which should be considered in any tourism project management and at every stage of its implementation. The paper is going to distinguish the possibility of crisis management from risk...
All over the world, the tourist and hotel industry has been affected by the economic crisis. In Poland owners of large networks had also to verify their investment plans. Moreover, as widely recognized, the tourist industry remains one of the most sensitive sectors of the economy in terms of economic fluctuations. Limited and reduced global tourist activity caused by the economic crisis translates...
During the ongoing financial crisis significant changes in tourist demand can be ob-served. As a result, it has become very important for particular destinations to look for competitive advantages in order to prevent adverse events. Destination branding is an important area in terms of competition, while quality which is its essential element is not easy to define. The paper attempts to answer two...
Current socio-economic changes in Poland and broadly understood technological deve-lopments are the source of transformations in the educational system, and at the same time in the perception of education by society. It is impossible to build a knowledge based society without an education system adjusted to contemporary requirements. This ‘adjustment’ is a strategic issue in all European countries...
Nature tourism and ecotourism are still underappreciated in Poland although all over the world a demand for such kind of tourist events constantly rises. What is more, there are still problems with defining both phenomena. Also, due to a lack of well-educated staff, able to manage knowledge about natural resources and values – many local communities and real tourist attractions suffer from disorganization...
This article attempts to prove that the concept of value co-creation with customers may be effectively used, not only to strengthen the competitive position of enterprises, but also to create social value. Ideas such as corporate social responsibility and creating shared value were created in response to a number of needs and social problems resulting from manage-ment focused solely around creating...
The article pertains to the subject of organizatonal change in the Interwar Polish state administration. The description of the contemporary perspectives in research on organiza-tional change was kind of a starting point here. The conception of B. Latour's translation, the research of Scandinavian authors (N.Brunsson) making use of his theory and A. Giddens's theory of structuration together with...
Tourist enterprises more and more often use information technologies to support their external relations and internal processes as well. In the presented paper the second direction will be discussed in more detail. In this sphere the main result of IT applications is internal excellence, that is built by: task automation, support for decision making, Knowledge management and for business processes...
The cognitive aim of this study is to determine conditions for the implementation of innovations in hotel enterprises located in the Silesian Beskid. The article is a theoretical and empirical study. In the theoretical area a deduction method was applied by analyzing literature and source materials. In the empirical area a documentary method was applied on which the statistical data were obtained...
This article's aim was to show the role and meaning of communication, based on the rules of pragmatism, the philosophical conception created against metaphysical insight of the world around us. Each epoch, accompanying mankind since the dawning of time, brings new concepts and solutions. Without regard for the period we're focusing on, there is one, main model, mutual element, which is the process...
The question “What are negotiations?” is crucial for sciences on negotiations because the object of investigations determines their methods. This paper proposes an answer to this question in a way that combines different approaches in scientific literature. The phenome-non of negotiation is amorphous – it has an identity, which can be “nature” or “essence”. The text analyzes the essence of negotiations...
The author discusses basic ideas related to tourist motivation and the theoretical aspect of travel motivation factors. They are presented from a new perspective, in a three-part structure. The classification of tourist motivating factors is inspired by Maslow’s hierarchy of needs, Hellwig’s concept of linear ordering of objects in multidimensional space, Ritchie – Crouch model, and Rheinberg’s definition...
The increasing complexity of processes in the area of public management, and especially the implementation of EU projects by public organizations has created new challenges for management. The article, therefore, covers the current issue of the management of programs and projects in public organizations, with the example of the activities of the municipal social aid center. The purpose of this study...
Changes occurring in the contemporary world make the knowledge of the rules governing consumer market behaviour essential and indispensable for developing a company’s strategy of activity. Increasingly growing competition compels companies to take various measures with a view to gaining and keeping customers satisfied and in that way guarantee the company’s long-term success. Customer satisfaction...
Advertising is an area of economic life, with a lot of moral dilemmas. This is an area in which conflicts must be resolved between the three parties: advertisers, consumers and advertising agencies. The state is also becoming an entity in the advertising market, one which cares about the protection of individual entities, as well as other institutions upholding the law in Poland (eg the Office of...
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THE PARTICULAR CONTRIBUTION OF THESE RESULTS SHOWS THAT DISTRIBUTIVE FAIRNESS, CUSTOMER INTERFACE QUALITY, PERCEIVED SECURITY, PERCEIVED USEFULNESS AND TRUST ARE SIGNIFICANT PREDICTORS OF MCUSTOMER SATISFACTION
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