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The paper discusses the style of tourist advertising and Information of Poland and Austria. It compares the verbal and the visual codes of the Polish and Austrian tourism brochures. The most important difference between both corps of texts is the very emotional communication of the Austrian papers and a very rational communication of the Polish papers. The causes of the discovered differences are...
The article is devoted to the question of changing the content of modern television advertising. The author examines the linguistic and content features of advertising texts in terms of their key meanings. The conclusion about the emergence of a specific form of advertising, both social and commercial, substantiates the priority of the social component in advertising copy compared to the commercial...
The article is devoted to the question of changing the content of modern television advertising. The author examines the linguistic and content features of advertising texts in terms of their key meanings. The conclusion about the emergence of a specific form of advertising, both social and commercial, substantiates the priority of the social component in advertising copy compared to the commercial...
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