Annales. Etyka w Życiu Gospodarczym > 2017 > 20 > 4 > 89-104
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ISSN czasopisma : | 2353-4869 , 1899-2226 |
DOI | 10.18778/1899-2226.20.4.07 |
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Bibliografia
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Andreu L., A.B. Casado‑Díaz, A.S. Mattila, Effects of Message Appeal and Service Type in CSR Communication Strategies, “Journal of Business Research” 2015, Vol. 68(7), pp. 1488–1495.
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Arumi A.M., R. Wooden, J. Johnson, The Charitable Impulse: Those who Give to Charities – and Those who Run Them – Talk about what`s Needed to Keep the Public`s Trust, “Public Agenda” 2005, pp. 1–27.
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Baughn C.C., J.C. McIntosh, Corporate Social and Environmental Responsibility in Asian Countries and Other Geographical Regions, “Corporate Social Responsibility and EnvironmentalManagement” 2007, Vol. 14(4), pp. 189–205.