Annales Universitatis Mariae Curie-Skłodowska, sectio H – Oeconomia > 2017 > 51 > 2
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journal ISSN : | 0459-9586 |
DOI | 10.17951/h.2017.51.2.151 |
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Bibliography
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Dahmen P., Multi-Channel Strategies for Retail Financial Services: A Management-Framework for Designing and Implementing Multi-Channel Strategies, Springer Science & Business Media, Deutscher Universitäts-Verlag / GWV Fachvelage GmbH, Wiesbaden 2004; https://doi.org/10.1007/978-3-322-81828-7
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Frazier G.L., Organizing and Managing Channels of Distribution, “Journal of the Academy of Marketing Science”, Spring 1999, Vol. 27, No. 2; https://doi.org/10.1177/0092070399272007