Studia Commercialia Bratislavensia

Items from 1 to 13 out of 13 results

article

Bankruptcy Trustee in Insolvency Proceedings as an Entrepreneur and as a Subject of the Proceeding

Mária Veterníková, Ján Mišura

Studia Commercialia Bratislavensia > 2011 > 4 > 13 > 153-159

The article deals with the position and activities of bankruptcy trustee in bankruptcy proceeding, restructuring proceeding and in proceeding on debt relief. These proceedings are being called insolvency proceedings. The paper brings a closer look on conditions of trustee's activity and his/her activities in various types and stages of insolvency proceedings. The authors analyze the fact whether trustee's...

article

Quality of Educational Programs in Life-long Learning

Alica Lacková, Marta Karkalíková

Studia Commercialia Bratislavensia > 2011 > 4 > 13 > 102-110

The paper deals with a systematic approach to education as well as to other areas, which represents a tool ensuring that education was performed effectively and efficiently, that it had positive influence on the society and the individual and it had improved their job performance and quality of life. This rational approach to the development of educational programs, their execution and quality evaluation...

article

Design Management

Ľubica Knošková

Studia Commercialia Bratislavensia > 2011 > 4 > 13 > 91-101

The author analyzes in the paper the role of creativity and design in innovations, with emphasis on three theoretical models linking creativity, design and innovations. The effective use of design is linked to design management. The concept of design management relates to certain management activities, methods and skills that are required to optimize and manage design processes. The objective of Design...

article

The Necessity of Implementation of Diversity Management Caused by the Actual Development of Cross-border Labour Mobility in EU

Juraj Chebeň, Drahoslav Lančarič, Radovan Savov

Studia Commercialia Bratislavensia > 2011 > 4 > 13 > 50-64

The article refers to the problemacy of international labour mobility seen as a response to many changes in political as well as in economical and social development in Europe in the last decade. In the first part of the article there is a short summary of the mentioned development in the area of immigration and labour mobility in Europe. The second part of the article deals with diversity in general...

article

Mobile Marketing

Dominika Hovančáková

Studia Commercialia Bratislavensia > 2011 > 4 > 14 > 211-225

In addition to traditional communication tools, new tools of marketing communication are currently coming into use. Mass-media and marketing communication is an important factor that may considerably influence economic development. In this these I will introduce some of them also in line with possibilities to measure their impact on marketing communication.

article

Opportunities for PPP in Culture

Mária Buzinkayová

Studia Commercialia Bratislavensia > 2011 > 4 > 14 > 171-181

In recent years, the importance of PPP has increased - but the projects still remain focused and concentrated in the infrastructure / transport industry. Public-private partnership in some areas of the cultural sector could provide many benefits to both par-ties. There is at present an absence of any mentionable experience with PPP projects in the culture and no special legislation for this application...

article

Analysis of E-marketing Strategies

Jamal Hasan

Studia Commercialia Bratislavensia > 2011 > 4 > 14 > 201-208

The Internet has led to an increasingly connected environment, and the growth of Internet usage has resulted in declining distribution of traditional media: television, radio, newspapers and magazines. Marketing in this connected environment and the use of that connectivity to market is e-marketing. E-Marketing embraces a wide range of strategies, but what underpins successful e-marketing is a user-centric...

article

Offshore Business Process Outsourcing

Janette Retová, Attila Pólya

Studia Commercialia Bratislavensia > 2011 > 4 > 15 > 451-457

This paper focuses on the relatively new growing industry of offshore business process outsourcing, which has provided developing countries with literate language and information technology skilled workforce with an excellent global business opportunity. The main advantages to business process outsourcing, cost versus quality and other reasons for choosing offshore outsourcer and the challenge of...

article

The Recreational Function of the Dunajec River and the Pieniny Mountains in Transformation Dynamics of Natural and Social Environment

Darina Eliašová, Bogusław Stankiewicz

Studia Commercialia Bratislavensia > 2011 > 4 > 15 > 353-362

The article focuses on the recreational function of the Dunajec River and the Pieniny Mountains in regard to their use for sustainable tourism under the Slovak-Polish cross-border cooperation. Based on investigation and implemented research, it reflects on the debated topic in the dimensions of Slovak-Polish relations with the focus on tourism, pursued by the authors in their educational activities,...

article

Sustainability as a Tool for Increasing Competitiveness

Peter Štefaňák

Studia Commercialia Bratislavensia > 2011 > 4 > 15 > 469-476

One of the main aims of companies is to reach quality of products and services. In particular, good quality of services is a highly rated factor so the price often stands behind. Nevertheless, many companies focus on the quality as the customer is willing to pay for it. The company is more competitive; however, they must strive to achieve continual improvements. Accepting the principles of sustainable...

article

Online Marketing Strategies for Travel Agencies

Martin Volek

Studia Commercialia Bratislavensia > 2011 > 4 > 16 > 590-599

This paper describes the theoretical foundations of marketing in the online environment in which a travel agency may develop an effective strategy for selling their products. In the first part of the article the author is focusing on functions of online marketing as well as on its advantages over traditional marketing instruments. In the next section the author addresses the search engine optimization...

article

The Chosen Dimensions of Governance of Production Enterprises in the Customer-Supplier Relations

Jaroslav Kita, Marta Grossmanová, Pavol Kita

Studia Commercialia Bratislavensia > 2011 > 4 > 16 > 552-559

Good governance of customer-supplier relations is a precondition of a balanced and permanent development of production enterprises. The aim of the article is to characterize the chosen dimensions, namely the trust and engagement of the customer. It consists of two parts. The first part contains the characteristics of approaches to the issue of governance. The second part identifies a specific way...

article

Knowledge-Intensive Services in Slovakia from the Viewpoint of Innovation and Labour Productivity

Dorota Lattová

Studia Commercialia Bratislavensia > 2011 > 4 > 16 > 571-580

The article deals with current issues of innovation and labour productivity in knowledge-intensive services in Slovakia compared to less knowledge-intensive services. The aim of the article is to identify innovation activity of enterprises in selected branches of service sector as one of the key factors affecting labour productivity which influences competitiveness of individual enterprises as well...

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Year:
2011

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Keywords

INNOVATION (2)
ACTIVATION OF TOURIST INDUSTRY (1)
BANKRUPTCY PROCEEDING (1)
BUSINESS PROCESS OUTSOURCING (BPO) (1)
COMPETITIVENESS (1)
CROSS-BORDER COOPERATION (1)
CROSS-BORDER LABOUR MOBILITY (1)
CULTURE (1)
CUSTOMER-SUPPLIER (1)
DEBT RELIEF PROCEEDING (1)
DESIGN (1)
DESIGN MANAGEMENT (1)
DIVERSITY (1)
DIVERSITY MANAGEMENT (1)
E-MARKETING (1)
E-MARKETING STRATEGIES (1)
E-MARKETING STRATEGIES STEPS (1)
E-WORK (1)
EDUCATIONAL NEEDS (1)
EDUCATIONAL PROGRAM (1)
EMAIL CAMPAIGN (1)
ENGAGEMENT (1)
ENTERPRISES (1)
ENVIRONMENT (1)
GLOBALIZATION (1)
GOVERNANCE (1)
IMMIGRATION (1)
IMPLEMENTATION (1)
INFORMATION AND COMMUNICATION TECHNOLOGIES (ICT) (1)
KNOWLEDGE-INTENSIVE SERVICES (1)
LABOUR PRODUCTIVITY (1)
LIFE-LONG LEARNING (1)
LONG LASTING RELATIONS (1)
MBANKING (1)
MCOMMERCE (1)
MIM (1)
MMR - MOBILE MARKETING (1)
MMS MARKETING (1)
MOBILE ADVERTISING (1)
MOBILE INTERNET (1)
MOBILE MARKETING (1)
MOBLOGING (1)
MPAY (1)
MWALLET (1)
OFFSHORE OUTSOURCING (1)
ONLINE MARKETING (1)
PIENINY (1)
POSITION OF TRUSTEE (1)
PPP (1)
PRODUCT DESIGN (1)
PROJECT FINANCE (1)
PUBLIC-PRIVATE-PARTNERSHIP (1)
QUALITY (1)
QUALITY EVALUATION (1)
RECREATION (1)
RESTRUCTURING PROCEEDING (1)
RUSSIA (1)
SMS MARKETING (1)
STRATEGY (1)
SUSTAINABILITY (1)
TRAVEL AGENCY (1)
TRUST (1)
TRUSTEE (1)
TRUSTEE'S ACTIVITY (1)
WORLD WIDE WEB (1)
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