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The integration of social media technologies with second screen devices during the broadcasts of in-real-life events facilitates a mode of online conversation we refer to as the social soundtrack. In this research, we compute the correlations between the comments people post in the social soundtrack on various platforms (i.e., Twitter, Instagram and Tumblr) and the terms people search for on a major...
Finding appropriate adslots to display ads is an important step to achieve high conversion rates in online display advertising. Previous work on ad recommendation and conversion prediction often focuses on matching between adslots, users and ads simultaneously for each impression at micro level. Such methods require rich attributes of users, ads and adslots, which might not always be available, especially...
Recent years, with the growth of social network users, the social network have become a more and more important platform for sharing information. The growth of social network users inevitably leads to the appearance of spammers, who usually spread spam information, post reduplicate messages to mess up legitimate users' reading timeline or affect their operation feeling on social networks. As one of...
As a massive industry, display advertising delivers advertisers' marketing messages to attract customers throughbanners shown on webpages. For publishers, i.e. websites, display advertising is the most critical revenue source. Most existing webpage recommender systems suggest webpages based on user interests only. However, the articles of interest to specific users may not be profitable to publishers...
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