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This study reports data from the website monitoring tools Google Analytics and Sprout Social and an online survey for a child welfare social media campaign on three social media platforms -- a blog, Facebook, and Twitter. This study has two purposes: (1) to identify characteristics of visitors to cause-related social media platforms and (2) to examine factors associated with the campaign' s behavioral...
This paper focuses on the case study of "Puzzled by Policy: Helping you be part of EU", a European e-participation project, which studies the needs of concerned citizens, stakeholders and decision makers, and provides a unique platform for users to learn and discuss about policy at the EU and national level, while finding out what particular policies mean to them on the national level so...
Social media are gaining importance as a component of marketing strategies. Many of them, such as social networking site, blogosphere, and micro-blogosphere, have been seeking business opportunities and establishing brand expression in recent years. Online marketing information diffusion becomes the critical business model for online social networks. Marketers attempt to diffuse advertisements for...
Social media websites are having a significant impact on how collaborative relationships are formed and information is disseminated throughout society. While there is a large body of literature devoted to the ways in which the general public is making use of social media, there is little research regarding how such trends are impacting scholarly practices. This paper presents the results of a study...
A group of Navarrese business men and women have formed an alliance called NASF. The group is a Community of Practice (CoP) committed to fostering entrepreneurship within and beyond its local geographic borders. Contemporary CoPs are often extended to become Electronic Networks of Practice (ENP). NASF is an ENP whose online presence appears through individual contributions and community facilitators...
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