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4Ps marketing theory is widely used in Chinese enterprises. From the macro factors perspective, Chinese consuming conceptions have a significant impact on the application of the marketing theory in China. This paper discusses six types of Chinese consuming conceptions including face conception, brand conception, individuation conception, fashionable consuming conception, authority conception, and...
How to manage and control default risk of residential mortgage loan has become the main concern in the industrial circles and the these field. On the view of borrower's psychology, this paper attempts to study the effectiveness of psychological factors on payment intention and payment behavior. Based on the former research on the theory of social behavior and psychology, this thesis constructed a...
Domestic scholars have given a multi-disciplinary research and practical try for context. In this paper, the author gave analysis on role played by context in the elements of political perception's antecedent, adjustment and, and then discussed impact effectiveness of context for organizational politics perception existed in organizational behavior. The paper summed up context and measurement elements...
Perceived risk becomes more and more important in e-commerce when we explain the consumer's behaviors. Based on studying element and source of perceived risk that affected risk perceived during consumer's online shopping, this article firstly included conception of perceived risk in online purchasing, perceived risk types, the performances and source, and then analyzed the relationships between trust...
How western luxury brands should adjust their marketing strategies to succeed in Chinese market and what the salespeople should do during marketing luxuries across cultures really become the big issues. Consequently, deep analysis of consumption psychology under a culture of the collectivism in Chinese market was launched. Simultaneously, qualitative analysis and a case study have been employed to...
With the vigorous development of economics, urban transportation construction is continuing to expand and the need for traffic travel is increasing. The key solutions to relieve the over-crowdedness of urban traffic reside in the following aspects: to give priority to the development of public transport, to scientifically organize the public transportation resources for operations, to maximize the...
According to the competency dictionary of Spencer, this research explores the component of senior researchers' competency in universities, and designs a scale of competency through the literature review, net information analysis, as well as the interviews of experts. To elaborate a model for senior researchers' competency, a total of 348 professors from 17 universities answered the questionnaire....
Organizational sense of justice and organizational politics perception are key contents that organizational behavior focuses on. In combing research literature about organizational sense of justice and politics perception, we believe that both have significant correlation in concept, meaning, structure dimensions, which produce impact on employees' cognition and behavior from different levels. The...
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