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4Ps marketing theory is widely used in Chinese enterprises. From the macro factors perspective, Chinese consuming conceptions have a significant impact on the application of the marketing theory in China. This paper discusses six types of Chinese consuming conceptions including face conception, brand conception, individuation conception, fashionable consuming conception, authority conception, and...
The game option, which is also called as the Israel option, is an American option with callable features. The option holder can exercise the option at any time up to maturity. This article studies the pricing behaviors of the look back game option where the payoff of the option depends on the maximum or minimum over the asset price movement path (i.e., the game option with the look back feature)....
This article studies agricultural product transfer process, and gets the reason for that the price gap between the origin and the final markets becomes bigger. By analyzing of enterprise's behavior, this paper demonstrates the feasibility of vertical constraints of agriculture prices to save cost. The final conclusion of the paper is that the vertical constraints can improve the cooperation efficiency...
Because the human-capital-intensive firm's crucial resource does not have the property right characteristic, the difference in merger and acquisition between the human-capital-intensive firm and traditional physical-capital-intensive firm is remarkable. After traditional physical-capital-intensive firm merges the target enterprise property right, merger and acquisition primary goal can be achieved,...
How western luxury brands should adjust their marketing strategies to succeed in Chinese market and what the salespeople should do during marketing luxuries across cultures really become the big issues. Consequently, deep analysis of consumption psychology under a culture of the collectivism in Chinese market was launched. Simultaneously, qualitative analysis and a case study have been employed to...
The development of the Internet is a process from closed door to opening-up, and has been experiencing the stages of access first, content-based, application-oriented to service-oriented. This paper first expounded the development of the Internet open platform, then analyzed the value of the B to C shopping website open platform, and finally discusses the associate strategy with merchants of the B...
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